About the role
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
Mission of the Role
Lead the development and execution of Suntory Global Spirits' refreshment strategy within the On-Premise channel. Partner with customers to establish relationships, test, and scale signature refreshment serves that enhance consumer experience, drive consistency and quality, and drive profitable growth for both customers and SGS brands. The role engages with brand marketing, channel development, commercial teams, and key customers to create scalable refreshment programs that can be adopted across priority On-Premise accounts and occasions.
Role Responsibilities
Establish Customer Relationships and Deliver KPIs
Responsible for the SGS portfolio management within an assigned territory of 30+ on-premise outlets focused on identifying new refreshment occasions and emerging consumer needs.
Ensure end-to-end execution of commercial deliverables and KPI's: distribution, menus, features, visibility in compliance with brand standards.
Accountable for delivering territory financial plan: depletion NSV & depletion Gross Profit.
Develop and execute SGS brand & consumer-pull programming during key promotional periods.
All in service of growing market share against syndicated data sources.
Manage demand creation tools inclusive of high-value POS, consumer sampling and events, and national consumer-offers, speed to service solutions.
Refreshment Serve Execution
Identify new refreshment occasions and emerging consumer needs within the Suntory refreshment strategy framework.
Act as a builder by creating refreshment demand where it does not exist, influencing on-premise operators, bartenders and customers to adopt new refreshment concepts and consumption occasions.
Execute refreshment tests to identify the combinations of serve, occasion, activation, and account conditions that drive the strongest business impact and help to deliver scalable formulas that will help drive the total refreshment strategy in the US.
Ensure each test contributes to building the SGS refreshment growth model.
Prioritize opportunities with the greatest potential business impact
Gather consumer feedback and performance data (where applicable) from pilots. Translate consumer insights into actionable recommendations that can be scaled.
Quickly identify key drivers and learnings within tests and share back to the Refreshment Center of Excellence in a structured way. Brings field realities back to influence commercial strategy and decision-making.
Demonstratable Leadership Skills
Engagement - dynamic individual with the ability to build trust quickly and communicate a strategy.
Influence - ability to guide key stakeholders who potentially have competing agendas, focus on gaining alignment, not agreement.
Negotiation - engaging in a dialogue designed to drive an outcome which satisfies various interests.
Prioritization - effectively identifies and communicates high value opportunities
Simplification - minimizes low value activities to maximize effectiveness and impact of their team.
Collaboration - experience managing projects or initiatives across multiple functions.
Orchestration - proven track record of coordinating a group of individuals around a shared ambition and holding them accountable for performance.
Qualifications
Demonstrated passion for creating new business opportunities where no established playbook exists.
Comfortable operating in ambiguity and building new capabilities from the ground up.
Energized by opportunity creation rather than managing existing business.
Proven ability to generate demand by influencing customer behavior and creating new consumption occasions.
Experience launching new programs, concepts, categories, or solutions. Strong ability to identify unmet consumer needs and untapped customer opportunities.
Experience running pilots or market tests. Ability to form hypotheses, test quickly, learn rapidly, and adapt based on evidence.
Results oriented with a strong execution mindset. Highly self-motivated and comfortable working independently in the field. Persistent in overcoming customer resistance and operational challenges.
Proficiency in Microsoft Office, particularly Excel.
4-5 years of experience in the beverage, spirits, beer or hospitality industry, with on-premise experience preferred.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Tampa
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