About the role
Why Dolby?
Join the leader in entertainment innovation and help shape the future of how the world experiences sound and vision. At Dolby, science meets art - and technology transforms storytelling. From blockbuster films to mobile gaming, streaming platforms to premium home entertainment, our innovations are everywhere. As part of the Dolby team, you'll see and hear the impact of your work across billions of devices.
We're big enough to offer world-class resources, yet small enough that your contributions make a real difference. With a collaborative culture, challenging opportunities, and competitive compensation, Dolby is where high achievers thrive.
The Opportunity
Dolby China is seeking a dynamic and strategic Licensing Sales Manager to drive engagement with TV and Consumer Electronics OEMs in one of the most critical markets for global technology adoption.
You will manage the full lifecycle of licensing relationships - from technical engagement and design-in support to contract negotiation, renewal, and revenue growth. This role sits at the intersection of technology, business, and customer insight.
You'll represent Dolby to OEMs while serving as the voice of the customer within Dolby, helping drive technology adoption and market penetration of Dolby's amazing audio and video experiences.
Location: Beijing/Shenzhen, China
Key Responsibilities
Manage end-to-end licensing relationships with key TV and Consumer Electronics OEMs - from initial technical engagement through contract negotiation, renewal, and long-term growth.
Develop and execute account plans that drive design wins, expand technology adoption, and support revenue growth.
Serve as a trusted advisor and primary liaison across engineering, product, and business teams at customer organizations, building strong customer relationships.
Align internal Dolby resources (engineering, marketing, legal, finance) to deliver customer value and accelerate time-to-market for Dolby-enabled products.
Identify and close new licensing opportunities, including expansion into adjacent product lines and emerging technologies.
Act as Dolby's on-the-ground representative, supporting industry events, trade shows, and customer engagements to strengthen market presence and technology preference.
Gather and share competitive intelligence and customer feedback to inform Dolby's product roadmap, pricing models, and go-to-market strategies.
Partner with global sales teams to support multinational OEMs' product planning and design decisions through regional engagement.
Forecast pipeline accurately, manage deal execution, and deliver results against business objectives.
Contribute to licensing strategy, including pricing models, royalty structures, and commercial terms, in collaboration with leadership, legal, and finance.
Qualifications & Experience
5-8 years of proven sales, business development, or licensing experience in the consumer electronics, semiconductor, or IP/technology sectors - ideally with a B2B technology provider.
Strong track record of account management, technology adoption, and complex deal support in technical environments.
Deep understanding of the TV and Consumer Electronics ecosystems, including key players, decision-making dynamics, and integration workflows.
Technical fluency in audio/video technologies, codecs, SoCs, system integration, and media delivery platforms, with the ability to engage effectively with engineering teams.
Strong commercial acumen with the ability to balance customer needs and business objectives.
Self-starter with strong organizational skills, capable of operating independently in a fast-paced, matrixed environment.
Excellent communication, presentation, and interpersonal skills, with the ability to influence across cultures and functions.
Bachelor's degree in Engineering (BSEE preferred) or related field. MBA is a plus.
AI fluency including role-specific agent building, multi-agent chains, and operationalization experiences.
Fluency in English and Mandarin Chinese - written and spoken.
20-30% travel required, including customer visits and key industry events.
What Sets You Apart
A genuine passion for audio, video, entertainment, and innovation.
A history of driving technology adoption in competitive markets.
The ability to translate customer needs into product strategy and market insights.
Experience supporting OEM design decisions through strong customer relationships.
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