About the role
How We Work At Chick-fil-A
Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first.
Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Overview
The Principal Program Leader serves a critical function on the Marketing Investment Team, leading the development of National and Market level paid media strategy. Throughout the year, the Leader is also responsible for ongoing optimization of overall annual investment to ensure maximum efficiency and effectiveness which helps drive a significant portion of our inside sales. Working cross functionally, the Program Leader ensures our efforts are aligned with and complement other enterprise work. The Program Leader works closely with our ad agency to ensure our strategies are implemented and our investments optimized on a continuous basis.
The Program Leader supports both the National and Market media operations required to facilitate the stewardship of Chick-fil-A's domestic and Puerto Rico marketing investment. Deep functional media knowledge, strong strategic thinking, accuracy, timeliness, and high capacity are critically important in the role.
Responsibilities
Media Investment Strategy, Planning, Execution & Optimization
Responsible for paid investment strategy, focusing primarily on digital channels.
Paid audience strategy development, implementation, and reporting across internal stakeholders and Agency
Annual Market and National media strategy planning, execution, and optimization for general Market, multicultural, and other audiences that are relevant to our long-term growth plans
Omni channel strategy development and implementation with internal customer relationship management team
Brand extension strategy consultation and implementation
Tent pole strategy development, implementation, and reporting
Cross-functional work with internal teams such as creative production, customer market insights, digital transformation, and others to coordinate efforts, maximize investment, and avoid duplication of effort.
Consult with International Marketing teams to align across all regions.
Consult with Sales & Brand Growth team to ensure alignment of strategies and business priorities.
National Partnership Strategy and Management
Lead the development and management of our National partnership strategy and implementation.
Responsible for developing our National partnership strategy and execution.
Manage the relationship with our sports and entertainment agency.
Responsible for the planning and execution of the annual Peach Bowl advertising elements with our sports and entertainment agency.
Media budget maintenance and stewardship
Ensure media investments are managed in line with CFA stewardship principles and rigor
Manage National media budget expenses and invoicing
Serve as point person for National and Market billing and invoicing needs, working in partnership with Centralized Coding and Accounting to resolve billing-related issues
Manage beverage fund projections and invoice coding monthly
Media Measurement
Lead cross-functional work with customer market insights (CMI) team to ensure all research needs are met
Manage CMI relationship to ensure that our Marketing Mix Model (MMM), audience first paid media strategy, and other research projects are focused on key learnings for current and future optimization.
Data & Ad Tech
Manage ad tech stack and data strategy that help inform overall investment strategy, execution, optimization and reporting
Ad tech strategy and evaluation in conjunction with CMI to ensure our media investments are maximizing opportunities
Lead MMM discussions with CMI to ensure data cuts are designed to answer investment team's needs
Lead Learning Agenda with Agency to ensure investments reflect latest customer and industry trends
Required Qualifications (Knowledge, Skills, & Abilities)
Strategic
Manages deadlines and quickly adapts and re-prioritizes to deliver results
Ability to work independently with minimal direction
High attention to detail to enable accuracy (e.g. data, numbers, grammar)
Maintains highest level of confidentiality
Self-motivated
High capacity
Strong communication skills
High level of proficiency in Microsoft Office Suite with focus on Excel
Local - not remote
Preferred Qualifications (Knowledge, Skills, & Abilities)
12+ years of experience in a media strategy leadership role
Agency and Brand experience strongly preferred
Required Years of Experience
6
Preferred Years of Experience
12
Travel Requirements
10%
Required Level of Education
Bachelor's degree or equivalent experience
Relocation Assistance Provided
No