About the role
Dedicated to innovative placemaking, Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Building on that foundation, we foster a culture of curiosity that empowers every employee to shape their own story within our organization.
About the Role
The Vice President of Marketing for Howard Hughes' Arizona Region will lead the strategy and execution of both corporate and community marketing for Teravalis, a 37,000-acre master-planned community in the West Valley that represents one of the largest and most ambitious development visions in the country-bringing to life a new standard for community, connectivity, and lifestyle in Arizona.
This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The Vice President will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.
What You Will Do
Brand & Positioning
Define and lead the brand vision, positioning, and promise for both corporate and community platforms
Establish clear brand pillars and oversee development of a comprehensive brand book
Position Teravalis as a premium, high-amenity, aspirational community
Strategic Marketing Leadership
Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
Apply deep understanding of consumer behavior and decision-making in residential real estate
Translate insights into strategies that improve conversion from awareness to purchase
Demand Generation & Conversion
Own the full marketing funnel from awareness through conversion
Drive high-quality lead generation across digital, experiential, and partnership channels
Implement strategies to nurture long-lead buyers and improve conversion rates
Align marketing performance directly with sales outcomes and absorption targets
Community Marketing & Experience
Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
Develop compelling narratives around vision, lifestyle, and early adopter appeal
Ensure the customer experience aligns with the brand promise
Builder & Realtor Engagement
Lead a realtor engagement strategy to drive awareness and sales
Partner with homebuilders to align marketing efforts and accelerate lot absorption
Position Teravalis as a top-tier destination for builders and agents
Corporate Marketing & Communications
Align with Howard Hughes Communities corporate marketing initiatives and policies
Elevate corporate brand through PR, communications, and thought leadership
Build credibility and trust with partners, municipalities, and the broader market
Agency & Partner Leadership
Lead and manage external agencies to ensure strategic alignment and performance accountability
Ensure agency creative and content aligns with the community's unique brand positioning.
Drive focus on outcomes over activity
Digital, Media & Innovation
Oversee advanced digital marketing and media strategy, including use of AI-driven tools
Continuously optimize marketing channels for efficiency, targeting, and engagement
Performance & Accountability
Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
Drive a culture of discipline, accountability, and continuous optimization
What Success Looks Like
A clearly defined, differentiated Teravalis brand with strong market recognition
Measurable improvement in qualified leads, traffic, and conversion rates
Increased absorption pace and builder engagement
A marketing organization that is strategic, disciplined, and performance-driven
About You
12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
Proven success in brand building, demand generation, and lead conversion
Strong analytical mindset with ability to translate data into strategy
Experience managing complex, long sales cycles
Track record of leading high-performing teams and external partners
Experience in homebuilding is a plus, but not required
Benefits Built for You
At Howard Hughes Communities, we offer competitive, market-based compensation that rewards performance and supports career growth. Our comprehensive benefits package designed to support employees at every stage of their career, is focused on holistic wellness-social, emotional, financial, and physical.
Competitive 401k plan
Generous PTO policy
Premium medical, dental, and vision coverage
Voluntary benefits for unexpected life events
Student loan assistance and stipends to assist with lifelong learning
About Howard Hughes Communities
Howard Hughes Communities develops, owns, and operates the nation's premier large-scale master planned communities and mixed-use developments. Our award-winning portfolio includes The Woodlands®, Bridgeland®, and The Woodlands Hills® in Greater Houston; Summerlin® in Las Vegas; Teravalis™ in Greater Phoenix; Ward Village® in Honolulu; and Merriweather District® in Columbia, Maryland. Strategically positioned to meet and accelerate development based on market demand, we offer one of the strongest real estate platforms in the country. Learn more at communities.howardhughes.com .
NOTICE TO THIRD-PARTY AGENCIES
Please note that Howard Hughes Communities does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, Howard Hughes Communities will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Howard Hughes Communities explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Howard Hughes Communities.