About the role
About the Role
Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Senior Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.
What you'll do
Site Strategy & Revenue Growth
Own and drive the e-commerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
Personalization & Customer Experience
Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
Performance Analytics & Optimization
Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
Team Leadership
Manage and mentor a team of 2–4 e-commerce specialists.
Foster a culture of performance, data rigor, and optimization across the site.
Partner cross-functionally with creative, UX, data, and product teams to align priorities.
What you'll need
Minimum of 5–8 years of e-commerce experience, with at least 2 years in a 2,000+ sku site.
Demonstrated ROI ownership, you've managed a site with real revenue accountability.
Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
Familiarity with e-commerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
Experience managing, mentoring, and developing direct reports
Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Compensation, Benefits, & Additional Details
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
Compensation: $120,000 - $150,000
Discretionary Annual Bonus Eligibility: Up to 15%
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Professional development including certification support & leadership coaching
Mental Health resources
100% remote within the United States
Must be able to work EST hours
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