At Upside, we are proud of the communities we grew up in -- filled with shops owned by our neighbors, and where people can gather. The rise of e-commerce showed us how personalization can unlock proven value for both people and businesses, but brick-and-mortar businesses haven't had access to that level of technology. We created Upside to level the playing field. We bring those online tools offline and give brick-and-mortar retailers the opportunity to personalize transactions. Our product helps people get more out of every dollar and helps businesses earn more profit, so communities grow stronger.